Media Theories


A couple of general introductions to media theories:




The Media Effects model


Media Effects refers to the idea that what we view/read effects our behaviour. In other words, there has been some attempt to attribute the media with being the cause of violence in our society because we view violent material...but perhaps you should have a look at an interesting article by David Gauntlett

Feminist Theory


'The Gaze' (courtesy of Daniel Chandler who gives a briliiant analysis of this aspect of Feminist Film Theory)
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Post Modernism












It would also pay to have a look at Audience theory. Click here to go to the Audience page.


Horror Genre Theories: